Tri Concept

About us

IN THE
F&B FIELD
SINCE 2001

Tri-Concept is a concept creation and F&B management group operating since 2001 and boasting a portfolio of success stories in the Lebanese nightlife and F&B scene. What makes every project successful is our consumer centric approach, manifested in every detail and aspect of each project.

In a city where challenge is our daily bread, it takes a visionary approach and a strategic thinking to stand out and score a success- and we have done so numerous times.

Toni Rizk
Chief Executive Officer

With twenty years of experience, Toni is one of the key players in Lebanon's hospitality industry.

His portfolio goes back to 2001, with the launch of Monot street, Ashrafieh, iconic 37 Degrees which was operational for more than a decade, one of the few bars in Lebanon with such a record. TRI Concept was established around that time to manage and operate Toni's growing portfolio of brands.

Thanks to his deep understanding of the market, Toni is a leader in new hospitality destinations and was among the early operators in such historic locations as Hamra Street, with Cristobal Colon and Uruguay Street, with the famed Gatsby which took customers back in time to the Golden days of the roaring 1920s. Toni was also a pioneer in Mar Mkhayel with The Bohemian and in Broumana with Trumpet. Toni's latest project Almodovar has garnered regional and international acclaim and is fully booked every night of the week.

Toni's ambitions don't stop here and he has his eyes set on regional expansion.

Johnny Hajjar
Chief Operation Officer

Johnny Hajjar has more than a decade's experience in F&B operations, leading the openings of several key venues in TRI's portfolio including Almodovar and Trumpet. He is instrumental in team training and development and is an expert in bar management.

Hovig Yaacoub
Associate Manager

Hovig Yacoub is known for his 'people skills' and excels in developing and maintaining successful customer relations. He handles with ease any day to day challenges that may arise and is cool and calm under pressure, meticulously taking care of the daily closings, staff concerns and floor management without batting an eye.

Charbel Hajjar
Group Food & Beverage Manager

TRI Concept's senior Group F&B Manager Charbel Hajjar has more than 20 years of experience in the Lebanese hospitality industry, launching and managing F&B businesses that have defined Lebanon's nightlife industry. He is customer-oriented with a high level of attention to detail.

He can be counted on in designing professional menus, managing budgets, maintaining positive customer relationships, hiring, training, and managing F&B staff.

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